Abstract:As an industrial metaphor, Internet DNA refers to three characteristics of product: all sorts of products becoming Internet terminals, services provided by cloud platforms, and sensitive perception of users’needs. These characteristics bring about the trend of product mode revolution: product evolves into a trinity service system of software, hardware, and platform, the service system owns a lasting life cycle through iterative innovation, and the interconnection of different service systems gives birth to a great smart production network. Internet DNA will disrupt the industrial world necessarily for its ability of creating new value with lower cost. Therefore, it is argued that the new value is provided based on the perception of needs. The core asset making the new value possible is online operating platform, relying on which the operator can attack traditional firms aggressively. Information terminal products, IT enterprises, and intermediary agents are illustrated as industrial cases to demonstrate the point. It is also stressed that online operating platforms will become industrial pivots in all sorts of industries sooner or later. Internet DNA is consistent with the long term trend of servitization of manufacturing while it means a great leapfrogging during the process, for it is beyond the ICT paradigm in the industrial revolution theory, and is comparable to the emergence of socialized mass production during the industrial revolution.