Abstract:Livestock and poultry breeding is a pillar industry in China. The massive data in livestock and poultry breeding is a valuable resource. The market-oriented utilization of livestock and poultry breeding data plays an important role in improving industry standards, increasing industry profits, and driving the development of the entire industry chain. Currently, based on the demand for marketization of livestock and poultry breeding data, the application of new generation information technologies such as artificial intelligence and the Internet of Things in the process of livestock and poultry breeding to collect breeding process data, after desensitization and de-classification, through cloud computing, big data and other technologies to develop livestock and poultry breeding data products. These data products can not only provide services such as industry data visualization, breeding management, decision support, etc., but also endow the livestock and poultry breeding data market with transaction attributes, allowing it to circulate and be reasonably utilized in the market economy, maximizing the value creation of the livestock and poultry breeding industry chain. In the future, the market-oriented application of livestock and poultry breeding data will become more extensive and in-depth, which is a key part of the transformation and upgrading of traditional industries and is of great significance to the development of the industry. In view of this, this study proposes relevant suggestions on challenges and issues such as data collection, application standards, data ownership confirmation, and marketization construction to maximize the utilization of livestock and poultry breeding data value.